Google analytics is probably the most powerful and popular free analytics software available on the market, however, it can be daunting to most beginners.

But if you are running a website without a data reporting tool such as Google analytics you might as well try to sell ice to Alaska.

No matter what size your business is, you need to understand what is happening on your website so you can shape your online strategy.

And beginner or not, google analytics will help you just do that. You may think data analysis is not very glamorous and you’re probably right.

But with the help of google analytics you will find out who visits your website, when, at what time, what they are buying and much more.

The downside is, Google analytics can be a little complex if you are a beginner or never used it before.

That’s why I have created the ultimate beginner’s guide to Google analytics so you can improve your business' strategy in no time.

In this tutorial you will learn:

How to navigate through Google Analytics’ interface: 1:57

What key metrics you should be watching closely: 6:49

How to set up goals and campaign tracking: 17:11

How to use the data from Google analytics to drive more traffic to your site: 29:09


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