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In this Google Analytics 4 Tutorial video, we'll dive into the new features and improvements of Google Analytics 4 (GA4). GA4 is the latest version of Google's powerful analytics tool, which offers more advanced tracking capabilities and deeper insights into user behavior. We'll walk you through how to set up GA4, explore the new interface, and demonstrate how to use its enhanced data modeling and machine learning capabilities to gain valuable insights into your website or app's performance. We will also shed some light on Google Analytics 4 Vs Universal Analytics. Whether you're a beginner or an experienced user of Google Analytics, this GA4 Tutorial video will help you understand the key features and benefits of GA4 and how to leverage them for your business.

During the course of this Google Analytics 4 Tutorial video, We will be talking about:

00:00:00 Google Analytics 4 Tutorial
00:07:39 What is Google Analytics
00:14:50 What is GA4?
00:24:12 Google Analytics 4 vs Universal Analytics
00:28:12 Google Analytics 4 Data Model
00:30:50 Handson Demonstration
00:57:06 Top 10 Tips & Tricks for GA4
01:01:04 Mcdonald's Case study

What is GA4?
GA4 refers to Google Analytics 4, which is the latest version of Google's web analytics platform. It was released in October 2020 as the successor to the previous version of Google Analytics, Universal Analytics. GA4 includes new features and improvements designed to provide better insights into user behavior across different platforms and devices, and to help businesses make more informed decisions about their digital marketing strategies. Some of the key features of GA4 include a more flexible event tracking system, improved integration with Google Ads, enhanced crossdevice tracking, and advanced machine learning capabilities for predictive analysis.

GA4 vs UA
GA4 and UA are both web analytics platforms offered by Google, but GA4 is more usercentric with a focus on understanding user behavior across devices and platforms. GA4 uses machine learning for better crossdevice tracking and includes enhanced data privacy and security measures. The reporting interface is different and historical data from UA cannot be fully imported.

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➡ About Post Graduate Program In Digital Marketing:
Get a handson Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

✅ Key Features
Simplilearn's JobAssist helps you get noticed by top hiring companies
Joint PurdueSimplilearn Digital Marketer Certificate
Become eligible to be part of the Purdue University Alumni Association
Masterclasses delivered by Purdue faculty
Harvard Business Publishing Cases
Build your website & learn realworld handson digital marketing techniques
Master sessions by Meta Blueprint trainer
6credit transfer for the Purdue Online MS in Communication program
Meta Certified Digital Marketing Associate exam voucher worth USD $99
5 Capstone problem statements and 15+ courseend projects
10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
35+ digital marketing tools
Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
Course aligned with Hootsuite and SE Ranking certification
Learn using Meta Business Coach Chatbot
Live classes delivered by Industry Experts along with selfpaced content

✅ Skills Covered
Website Creation
Behavioral Marketing
Keyword Research
Search Engine Optimization
Search Engine Marketing
Campaign Management
Social Media Marketing
Mobile Marketing
Content Marketing
Content Strategy
Strategies for Paid Campaigns
Analytics ROI and Evaluation
AI Automation and Emerging Technology

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