From leads, to sales, and more, choose the goals you want to prioritize in your campaign. For a full, stepbystep video of Performance Max best practices, including how to evaluate your campaign results, you can check out:    • Google Ads Tutorials: Creating a Perf...  . If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.

To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
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