Setting the correct Bidding Strategy in Google Ads is the MOST IMPORTANT decision to make in your Google Ads campaign.
This is because if you set your Target ROAS (or Target CPA) to high it will limit your traffic & sales and if you set it too low it will reduce your profit margins.
Watch my full training session on how to set your Google Ads bidding strategies correctly in 2023: https://www.definedigitalacademy.com/...
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