Alison Ledgerwood joined the Department of Psychology at UC Davis in 2008 after completing her PhD in social psychology at New York University. She is interested in understanding how people think, and how they can think better. Her research, which is funded by the National Science Foundation, investigates how certain ways of thinking about an issue tend to stick in people's heads. Her classes on social psychology focus on understanding the way people think and behave in social situations, and how to harness that knowledge to potentially improve the social world in which we all live.

In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TEDlike experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are selforganized.* (*Subject to certain rules and regulations)