Johnny Dang, AKA: “the King of Bling,” is hiphop’s goto guy for grillz, chains, and other custom jewelry pieces.

VICE meets up with Johnny at his brick and mortar store in Houston to see how business is doing in the starstudded week leading up to Travis Scott’s music festival, “Astroworld”.

In this episode, we’ll get an intimate look at the luxe, VIP treatment Johnny Dang & Co. give their heavyhitter clients whether they’re rapidlyrising, hiphop rookies or rap royalty, like BunB.

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