Hi Creatives! So many of you have loved the chapters in this series but most have only seen one or two chapters so I wanted to release the full series as one video so you can binge and get the full brand experience at once!

Chapters
00:00 Before we start why have a clear design process
01:29 The initial conversation
04:55 Proposal
12:00 Invoices and contracts
18:41 Set up a client portal
19:25 Discovery meeting
33:03 After the meeting
34:00 Research
45:16 Mood boards
49:34 Presenting the mood board
53:30 Sketching ideas
56:43 Does this logo already exist?
57:06 Designing the word mark
58:15 Customising type
59:25 Brand colours
59:45 Brand photography style
59:57 Creating realistic illustrations
1:02:00 Brand application
1:02:35 The finished brand

Download the free proposal template (InDesign format)
https://blog.getkayla.com/runadesig...

AIGA design agreement template
https://www.aiga.org/resources/aigas...

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#brandidentity #logodesign #designprocess