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⏲ Video Chapters
00:00 Introduction to the episode and guests
01:33 The difference between PR and marketing
02:46 How to use PR to build trust and find new audiences
03:50 Real life example of a small business using PR to promote their business
05:00 5 steps for getting a local morning show
06:40 Developing your key messaging for PR
08:20 Finding out who to contact for PR opportunities
10:18 How to pitch yourself and your business to a reporter
13:00 Preparing for a news interview with photos, video and a Q&A
16:25 Capitalizing media coverage to promote your service business and get new customers
17:17 What Adam and Amy love about Jobber
18:22 What to do if you’re rejected from media outlets
19:08 Adam’s personal experience with a TV station
21:35 Considering outlets outside of TV and radio, like fairs and contests
22:11 Find an organization or charity to partner with that’s meaningful to you
24:06 Using news outlet branding and logos to promote your business
25:18 Adam’s takeaway tips: promote yourself a seasonal expert, give your audience value, pay attention to local contests for free advertising opportunities

Check out the businesses that were featured in this video!
Amy Doary, ADPR |   / adoary  
Adam Sylvester, Charlottesville Gutter Pro’s & Charlottesville Lawn Care | https://adamsylvester.com/

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