Warner Bros. Discovery (WBD), Fox (FOX, FOXA), and Disney’s ESPN (DIS) are joining forces to form a sports streaming service set to debut in fall 2024. Could this change the way viewers watch sports?
Mark Boidman, Solomon Partners Partner and Head of Global Media, joins Yahoo Finance’s Alexandra Canal, Seana Smith, and Brad Smith to discuss what this service entails and how receptive consumers will be to it. Boidman believes this sports bundling package will save costs for the streamers, noting a "competitive tension" as to why “these companies need to come together.”
Boidman believes “the consumer should win here,” due to the offerings, while cost could be a deterrent. With changes in consumer norms, Boidman believes streaming services will have to pivot to meet their needs.
#youtube #sports #yahoofinance
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