In this tutorial I explain how to use the Google Ads Search Term Report to find hidden opportunities to increase the ROI of your campaigns.

The Search Term Report shows you the actual keywords and phrases users are typing into Google and then clicking on your Ads. These are different to the keywords you are targeting and this tutorial shows you how to take a closer look at this important yet commonly overlooked detail.

By digging deeper into the search terms you'll have a better understanding of the traffic you are paying for and whether that traffic is relevant to your campaign goals.

#googleads #googleadstutorials

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