It seems crazy to say this but Facebook campaign objectives don't really matter anymore...

The Facebook optimization for ad delivery section is far more important.

In fact, when it comes to Facebook ad campaign optimization and machine learning, the Facebook ad objective and conversion location are only really important in that they narrow the list of possible Facebook optimization options.

In this video I explain what this all means and which Facebook ad campaign objective settings you should be using.

#facebookcampaignobjective #facebookadoptimisation

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