Comprehensive tutorial on Facebook Ads for authors looking to scale up and sell more books.

[FACEBOOK ADS MANAGER] Some people have trouble finding where they can start advertising on Facebook. This link should see you right:   / adsmanager  

[FREE FACEBOOK GUIDE] If you sign up to my mailing list, you get access to a free series of emails on Facebook Ads. If you want more information on Custom Audiences or different campaign types or more detailed information on targeting or any other aspect of Facebook Ads, then sign up here it's free: https://davidgaughran.com/newsletter/

[LOW COST BOOK MARKETING] Facebook Ads can be very powerful indeed but are perhaps not the best choice for authors on the tightest budgets. Here's my video on a more costeffective way to promote your books for those with limited resources:    • Book promotion which works: Promo Sta...  

[COMP AUTHORS] Whose readers should you be aiming for? This guide to finding your Comp Authors will help you figure it out: https://davidgaughran.com/compauthor...

[BOOK COVER ADVICE] It's almost impossible to get sales going for a book with the wrong cover. My guide to effective book cover design is here: https://davidgaughran.com/bookcover...

[FREE BOOK MARKETING COURSE] This course on book marketing has been taken by over 10,000 authors and it is FREE. Enroll here: https://courses.davidgaughran.com/cou...

[DESIGN TOOLS FOR AUTHORS] This blog post will have links to all sorts of useful design resources for authors all free https://davidgaughran.com/12freegra...

[FREE SELFPUBLISHING GUIDE] My comprehensive guide to selfpublishing is also available (free) from all major ebook retailers around the world. Links here: https://davidgaughran.com/books/lets...

[FACEBOOK ADS LIBRARY] Need inspiration for your ads? Did you know that Facebook lets you see all the ads anyone is running? Check it out here!   / library  

00:00 The #1 Reason Why Most Facebook Ads Fail
03:50 Building Your First Ad
08:10 ThreeLevel Structure of Facebook Campaigns
14:22 Training Facebook's AI to find the right readers
28:29 The hidden targeting settings which will make or break your ads
55:00 Creating images to grab attention
1:05:22 Writing ad text which will close the sale