For links to everything mentioned in this episode, check out our show notes:
https://www.snowys.com.au/blog/podcas...

From hitting the track to hitting the sack, OZtrail have successfully designed and delivered rugged outdoor gear to the tourers, travellers, and thrill seekers for over 30 years. In this episode, Ben and Lauren pull up a chair for Michael and Ben from the OZtrail team to talk the origins, evolution, and future of the brand.

00:00 Intro
00:51 Introducing Michael and Ben from OZtrail
06:30 The Origin of the OZtrail Brand
08:50 Good, Better, Best
11:26 Operating Within Another Brand
15:30 The Process of Refining Products
18:11 Customer Feedback
21:53 Balancing Product Expectations with Price Points
23:07 Supplier Management and Quality Control
28:21 The Overlander Range
32:40 OZtrail's Awnings
37:32 Freestanding Awnings
40:00 Considering Product Use
41:43 Roof Top Tents
46:12 Considering Colours
47:41 Talking the Overlander Range: Tarkine, Canning, and Birdsville Roof Top Tents
49:49 The Future of OZtrail's Roof Top Tents
52:39 Talking the Overlander Range: Sundowner Swags
01:01:23 The Universal Swag Awning
01:04:15 What's Next for OZtrail?
01:06:41 Summary

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