In France as in Europe, the main food groups have signed commitments, which sometimes apply to the whole world. On paper, no more added sugars, industrial dyes, saturated fats or even the marketing targeting of the youngest. But in emerging countries, their main source of growth, some brands are bringing up to date techniques that are now banned in the West. In France, the main food groups are circumventing the legislation thanks to a new particularly tricky process: "advergames", free games on the Internet with disguised advertising. Investigation.

00:00 Summary
04:09 The reality of Brazil
07:10 Contest organized by CocaCola
10:46 McDonald's marketing practice
16:57 KFC in India
20:28 Surgical reduction of the stomach
22:53 Products sold in India VS products sold in France (Mcdo/Kfc)
26:28 Domino's Pizza, the most developed fast food in India
31:32 In France, brands use advergames
31:52 (music)
40:27 Understand their marketing strategy
46:15 ARPP
48:30 Stomach reduction operation in a teenager (India)

Director: Camlle le Pommelec, Victoria Alvares
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