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Ecommerce Marketing Analytics: A Beginner's Guide to DataDriven Success

Unlock the power of ecommerce marketing analytics in this video. Designed for absolute beginners, this guide will help you understand the language of analytics and make informed decisions for your business.

While retail store owners can observe foot traffic and interact with customers, online store owners lack these opportunities to gauge customer reactions. That's where analytics come in. Marketing analytics provide valuable insights that go beyond words and facial expressions, allowing you to "visualize" customer behavior through specific sets of numbers.

Ecommerce experts regularly refer to hundreds of data points, and this video will help you become comfortable with the language of analytics. Tailored for beginners, it identifies the key terms and numbers you need to know. By gaining a deeper understanding of your customers' actions, you can enhance their experience, boost engagement, and ultimately increase sales.

Equip yourself with the basics of ecommerce marketing analytics and make the right decisions as you launch and grow your business. This video will empower you to harness the power of datadriven success and drive your ecommerce venture forward.

Here is what we’ll cover in this video:
00:00 Introduction
00:35 Analytics for Validating Your Business
02:33 Analytics for Customer Acquisition Efficiency
07:18 Analytics for Scaling Growth

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Resources
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