Big Tobacco is trying clean up its image, moving into the booming ecigarette business which continuing to peddle the deadly tobacco products. This has left public health officials in Canada, the U.K. and the US

Five million Canadians still smoke. Could ecigarettes help wean them over to a safer nicotine delivery device? Many exsmokers say 'yes.' Ecigarettes are their salvation.

Health Canada is on the cusp of deciding how ecigarettes should be regulated. Mark Kelly heads to England a country that has taken bold steps in embracing the ecigarette as a safer alternative. Will Canada? And what will this mean for our ecigarette industry?

Until now, ecigarettes with nicotine have not been endorsed by Health Canada. And that's kept Big Tobacco out of the Canadian market. Will new regulations open the doors for a tarred industry to join in the ecigarette revolution?


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About the fifth estate : For four decades the fifth estate has been Canada's premier investigative documentary program. Hosts Bob McKeown, Gillian Findlay and Mark Kelley continue a tradition of provocative and fearless journalism. the fifth estate brings indepth investigations that matter to Canadians – delivering a dazzling parade of political leaders, controversial characters and ordinary people whose lives were touched by triumph or tragedy.