This session was sponsored by Eureka and hosted by Astro Labs Dubai

As a startup you need to choose wisely where you invest your marketing budget and what tactics you deploy to ensure its highest return possible. Join this session which is hosted by AstroLabs Academy and GII x Eureka! GCC Asia’s Largest Startup Competition, and learn how to use paid media effectively, don't waste money on it and how to allocate budgets to ensure highest ROI.

Key Takeaways:
Understand main key paid media for your startups
Allocate budgets to the right channel(s)
Use the right tactics to get the right results

0:00 Introduction
0:50 Agenda
2:30 The emergence of Performance marketing
27:17 6 Pointer strategy
38:32 What is Next

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