Developing your brand voice in the debt collection industry means controlling the story and narrative about your business online. When you control the narrative about your business, you:

•Establish credibility
•Improve conversations with consumers
•Humanize your business

We spoke to Chris von Huene, Director of Sales at Prodigal, about how he developed a strong & positive brand voice while transitioning to a career in sales, and how businesses in the debt collection space can follow similar steps to develop their own brand voice. If you want to skip to a specific topic, use the timestamps below:

Benefits of Having a Strong & Positive Brand Voice [2:25]
Parallels Between Sales & Debt Collection [3:30]
How to Develop a Brand Voice in the Debt Collection Industry [7:00]
Will a Strong Brand Voice Bring an Increase in Lawsuits? [10:30]

Watch our conversation with him here: https://blog.arbeitsoftware.com/brand...

About Our Guest
Chris von Huene began his career working in a finance role. He realized that it wasn't where he wanted to be, and later began taking on sales roles at several startups. Today, he is the Director of Sales at Prodigal, where he takes ownership over the entire sales process, technology stack, and go to market strategy.