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Construction techniques to create logos isotypes icons or pictograms

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Marco Creativo

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What's up design cracks!

Today we have to talk about how do we graphic designers build our logos, isotypes or icons. And we do not leave anything to improvisation. Normally, everything is executed in a planned manner so that the result is better proportioned and more balanced, but of course, not all logos are the same, so this will depend on the visual style you want to achieve.

We will see examples of how to build with composition grids, or using the golden ratio, or how we can create our logo from basic forms or typography. These are some of the composition techniques for brands and logos that designers use most, but this has only just begun! you can create your own constructive rules!!

★ Primary grid: horizontal and vertical lines.

★ Secondary grid: Divides the primary grid into smaller elements that allow us to adjust our design better.

★ Tertiary grid: Add diagonal lines to the previous grids. We can have lines at 45º, lines at 60º and lines at 30º or commonly called isometric grid.

Download my grids and a golden ratio ►

Photograph obtained from: http://www.vichasbighair.com/

Cool things that you can buy: http: //www.marcocreativo.es/cosasmol ...

Thank you for being there and being a little better every day!

BE VERY HAPPY!
See you in upcoming videos.

Look at my Creative Process to Design Brands:
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Graphic Design Concepts:
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More Tutorials:
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Music composed and edited by me.

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