00:00 Short Film
02:16 Case Study

Aphasia is a communication disorder that can happen after a brain injury, stroke or aneurysm, and affects about two million Americans. Language skills are stored in the left half of the brain, and when injury occurs to that section, it can impair a person’s ability to speak, read, write or understand language.
Aphasia can range from mild to severe. The mild end of the spectrum might cause a sensation of “the word is on the tip of my tongue,” while the severe form could feel like everybody is speaking a completely different language.
The Constant Therapy mobile app is an FDAcleared treatment for aphasia, administered by clinicians, that allows patients to perform brain exercises wherever and whenever they want. The challenge was to reassure clinicians that Constant Therapy was the most comprehensive rehab tool available. AREA 23 and The Learning Corp achieved this through a film based entirely on the science of brain injury and recovery One Word, the epic journey of a single word trying to escape a damaged brain.


Agency Network FCB Health Network
Advertiser Brand The Learning Corp, Newton, MA
Entrant Company Area 23, An FCB Health Network Company, New York
Animation Company Lightfarm Studios, Barra de Tijuca, RJ
Music/Sound Company Canja Audio Culture, São Francisco, Curitiba, PR
SVP, Group Creative Director Jason Graff / Area 23, An FCB Health Network Company
SVP, Creative Director David Adler / Area 23, An FCB Health Network Company
VP, Associate Creative Director Larry Kirschner / Area 23, An FCB Health Network Company
Associate Creative Director Guy Mannshardt / Area 23, An FCB Health Network Company
Art Supervisor Christian Louzado / Area 23, An FCB Health Network Company
Chief Creative Officer Tim Hawkey / Area 23, An FCB Health Network Company
EVP, Executive Creative Director Elliot Langerman / Area 23, An FCB Health Network Company
EVP, Executive Creative Director Bernardo Romero / Area 23, An FCB Health Network Company
VP, Senior Broadcast Producer Anna Lopez / Area 23, An FCB Health Network Company
Senior Producer Anthony Ramirez / Area 23, An FCB Health Network Company
Creative Director Rafael Vallperde / Lightfarm
Animator Kawe se Sa / Lightfarm
Director of Production Stefani Pimenta / Lightfarm
Producer Krystal Leasure / Lightfarm
CoFounder/ Audio Director Lucas Sfair / Canja
CoFounder/ Creative Director Felipe Resende / Canja
Composer/ Producer Edu Karas / Canja
Composer/ Mix/Master Levi Mynssen / Canja
Sound Design Pedro Osinski / Canja
Sound Design Gui Moreno / Canja
Global Chief Creative Officer Fred Levron / FCB Global
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