Learn how companies drive growth with commerce innovations that elevate merchant productivity, unlock service center revenue, automate sales reordering, and redefine business purchasing with AI.

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Chapters:

0:00 Introduction
1:26 A new era of Commerce with AI
4:32 The new Commerce Cloud with Einstein Copilot
5:25 Commerce Concierge for B2B in Commerce Cloud Demo
9:14 The history of Commerce Cloud and AI
10:33 Simplify merchandising with Commerce Cloud and Einstein
12:23 Commerce Setup in Commerce Cloud Demo
13:12 Einstein Copilot for Merchants in Commerce Cloud Demo
15:25 Return Insights for Order Management in Commerce Cloud Demo
17:32 Scale 1to1 customer experiences
19:05 Composable Storefront in Commerce Cloud Demo
22:10 Generative Page Designer in Commerce Cloud Demo
24:04 Commerce Intelligence Powered by Data Cloud in Commerce Cloud Demo
27:12 Grow revenue everywhere
28:40 Reorder Portal for Sales in Commerce Cloud Demo
32:54 Order Support for Service and Pay Now for Field Service in Commerce Cloud Demo
36:00 How Pirelli Uses Salesforce
39:22 Interview with Pier Paolo Tamma and Andrea Moneta from Pirelli
47:48 Celebrating Commerce Trailblazers
50:00 Closing thoughts

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About Salesforce: Salesforce is the customer company, helping businesses of every size and industry put the customer at the center since 1999. Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform. Guided by core values and driven by a global community of Trailblazers transforming careers, companies and communities, Salesforce is more than a business — it’s a platform for change. Learn more at www.salesforce.com.