Go to Lumi.com to find the best fit for custom packaging: http://www.lumi.com

When you’re picking a Pantone color, you’re faced with a critical decision. Coated versus uncoated.

Here’s why — the same color ink can look totally different glossy than it does matte. The difference is so pivotal, Pantone has a book for each one. But here's the thing — the colors aren't actually coated, they're just printed on different surfaces. So designing with the right swatch in mind is imperative to your production run.​

In this video, we explain how different materials affect the color in your design, why some colors look drastically different than others, and how picking a color is more than meets the eye.

SUBSCRIBE for weekly videos on packaging, shipping, supply chain challenges, and fulfillment — for your product and your soul. http://bit.ly/LumiNews
SEND YOUR Qs: Have a question about #ShippingThings? TWEET us @Lumi and we may cover it answer it on a future episode. https://twitter.com/intent/tweet?text...
FOLLOW US on Instagram for daily packaging inspiration:   / lumi