In this insightful interview, EO sits down with Jacek Olczak, the Chief Executive Officer of Philip Morris International (PMI), the world's foremost cigarette giant. Over the past decade, PMI has made a groundbreaking transition from its traditional cigarettecentric business model to pioneering smokefree products, setting the stage for its longterm vision of becoming a healthcare leader. Renowned for its iconic Marlboro brand and innovative smokefree product, IQOS, PMI's journey reflects its commitment to adapting to the evolving demands of consumers, as well as advancements in science and technology.

This transformation was not just necessary; it was inevitable. PMI has impressively managed to replace nearly 30% of its cigarette portfolio with smokefree alternatives, marking a significant milestone in the company's history.

Special thanks to Philip Morris International for making this happen.

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Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.