This week we sitdown with Chris Maxson, owner of Acucraft, a pioneering fireplace manufacturer. With a family legacy rooted in entrepreneurship since the 1860s, Chris shares the fascinating journey of acquiring and transforming Acucraft into a leading name in the fireplace industry. Delving into the unique business model of direct sales and custom manufacturing inspired by the Dell computer model, Chris outlines how Acucraft has revolutionized customer experience in purchasing fireplaces. From the inception of the business with a loan from his father to the challenges and triumphs of creating a niche market, Chris's story is one of innovation, hard work, and the power of a supportive family legacy.

Discover the insights of a modern entrepreneur who builds on the past to innovate for the future, creating warmth, beauty, and lasting legacies one fireplace at a time.