Does it even matter what you name your categories? According to psychology, the answer is yes. Naming something changes the way you think about it, and what you name it determines how significant that change will be. So what's in a name? Let's talk about it.

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TIMESTAMPS:
0:00 Intro
0:35 Names Give Value
1:24 Naming Every Dollar
2:51 How Rule 1 Supercharges Rule 3
4:06 What Names Work Best?

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