In this talk, you will learn why stories are an invaluable tool to shape consumers’ mindset, beliefs and behavior. Then, you will learn a simple, 4step process to create your own stories that connect, persuade, influence and break through the clutter. Kelly D. Parker empowers brands to turn followers into devoted fans with the power of storytelling. Her consulting firm teaches marketing teams and corporate professionals how to create memorable messages that effectively communicate the unique value of their products and company.

A marketing professional trained at global enterprises such as SherwinWilliams and American Greetings, Kelly believes that a simple, welltold story can raise profits, reshape culture, and revive a brand’s reputation.

A sought after keynote speaker for more than 15 years, Kelly’s presentations and trainings mix motivation with instruction and offer streamlined systems and frameworks that equip attendees to quickly apply the techniques they learn.

A wife and mom of three, Kelly enjoys Netflix binges and some good old peace and quiet in her free time, along with a good book. Learn more about her at kellydparker.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx