The fourth part of the series shows how innovations come into being and what myths they are associated with.

For more information on BMI see http://www.bmilab.com/

For more information check out our global bestseller Business Model Navigator, 2nd ed. 2020 https://www.amazon.com/dp/129232712X/...

© University of St.Gallen (HSG)
Text & Concept by Prof. Dr. Oliver Gassmann (https://www.alexandria.unisg.ch/perso... or https://item.unisg.ch/en/divisions/in...)
Production: http://www.zense.ch
Academic Director of the video series: Prof. Dr. Thomas Beschorner


To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to    • What is Corporate Social Responsibili...  

To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to    • The 10 Myths of Entrepreneurship  

To watch the third "Little Green Bags" video on the energy revolution, please go to    • The Energy Revolution  


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