In this video, we'll explain the purpose of BusinessLevel Strategies, and walk through each of the 5 generic businesslevel strategies:

Cost leadership strategy.
Differentiation strategy.
Focused cost leadership strategy.
Focused differentiation strategy.
Integrated cost leadership / different strategy (hybrid strategy)

We'll also show an example of each of these strategies.

To learn more, read the companion article to this video, available here: http://bit.ly/2lvEzeP

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