Building a Billion Dollar Brand Empire | Emma Grede of Good American, Safely, and SKIMS

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plantpowered cleaning brand Safely.

Impressive resume, right?

Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision.
Listen to Nathan and Emma discuss:

How she first met and started working with Kris Jenner
Pitching the Good American business idea to Khloe Kardashian ​​
The key to the Kardashian/Jenner staying power
Why the power of inclusivity led to the success of SKIMS
Finding a better plantbased cleaning solution with Safely
How she became a shark on ABC’s Shark Tank
Her role as chairwoman of Fifteen Percent Pledge
And much more marketing and product advice for founders…


✅ Today's guest started EXACTLY where you are. It's time to start building the business of YOUR dreams. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business... https://foundr.com/freetraining/?sl=...'>https://foundr.com/freetraining/?sl=...
___________________________________________________________
00:00 Intro
00:59 Emma’s Origins
02:51 Emma’s Vision Board
04:55 Building her first business
06:29 How to hire the BEST
09:10 Finding incredible talent
10:44 The Kardashian Konnection
14:20 The Kardashian’s Superpower
15:20 Building Good American
20:44 How to come up with a great product
23:03 The SKIMS journey
29:15 Starting Safely with Kris Jenner
34:44 Being a ‘Shark’ on Shark Tank
40:20 The Fifteen Percent Pledge
45:00 THE HOT SEAT ROUND

✅ Foundr is a media and education company that produces content for entrepreneurs, and interviews worldclass founders like Richard Branson, Arianna Huffington, Mark Cuban, Jack Dorsey and many more for its magazine, podcast, and online courses.

#FOUNDR #FOUNDRSTORIES
__________________________________________________________
Follow Foundr Online Here:
YouTube: http://bit.ly/2uyvzdt
Website: http://www.foundr.com
Instagram:   / foundr  
Facebook:   / foundr  
Twitter:   / foundr  
LinkedIn:   / foundr  
Podcast: http://www.foundr.com/podcast
Magazine: http://www.foundr.com/magazine
_________________________________________________________
Sign up now... https://foundr.com/freetraining/?sl=...'>https://foundr.com/freetraining/?sl=...