We live in a dynamic word in terms of technologies, social and political changes, and not a great surprise, job transformation. And we have no choice, but to work until retirement, and as Gateva puts it, to adapt. What is her inspiration? The evolving employment. After receiving a BA in Journalism and Mass communications and Political science and International relations from the American University in Bulgaria, Mira Gateva completed a joint EU Master program in International Communication at the New Bulgarian University and Hanze University in Groningen, the Netherlands. Ever since, she has been actively working in the communication field in Bulgaria. She is currently focused on turning companies into successful brands and has been presented with numerous awards and honors in her fields of work. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx