How do we make decisions good and bad and why are some people so much better at it than others? Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cuttingedge neuroscience and psychology, he shows how the difference between good decisionmaking and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Gladwell reveals how we can become better decision makers in our homes, our offices, and in everyday life. Never again will you think about thinking the same way.