Beyond Aesthetics: How Great Design Shapes And Transforms The Built Environment W/ Blima Ehrentreu
A good construction project is not just about the looks. It goes beyond aesthetics, strategically marrying form and function together. Eric Anderton sits down with Blima Ehrentreu, Founder/CEO of The Designers Group, to discuss the transformative power of a purposedriven design. She discusses the major differences between good and bad designs, as well as her various approaches in coming up with aesthetically pleasing yet highly functional outputs. Blima also shares how she was able to create a diverse and wellperforming team, starting as a twowoman firm and eventually growing to more than 30 people.

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Website: https://www.thedesignersgroup.com/
LinkedIn Handle:   / blimaehrentreu  
Instagram:   / thedesignersgroup  

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