Our new Christmas advert tells the charming tale of a hardworking and devoted dad who comes up with an ingenious plan to make sure he can be with his family for Christmas. Beautifully animated for the screen by award winning director Sam Fell, the story is told via an original, joyful and humorous song ‘The Greatest Gift Is Me’, voiced by British actor James Corden and composed by Flight of the Conchords’ Bret McKenzie, a comedian, musician and producer who won the 2012 Oscar for best original song in The Muppets.

Take a look behind the scenes of our stop frame animation story Christmas Advert and see how Dave and everyone in the town of Bisby were brought to life.

To watch our Christmas advert, visit:    • The Greatest Gift | Sainsbury's Ad | ...