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If you’re wondering how to automate your marketing campaigns, this guide is a stepbystep formula for marketing automation and marketing automation tools.

There’s somewhat of a misconception in business when it comes to automation. Many business owners and content creators find themselves in a place where they’re so essential to their business, that they feel irreplaceable.

In a job, being irreplaceable is a good thing. But in a business, being irreplaceable can be a nightmare. Suddenly, the thing you built to create a balance of time and money is either not making enough money or taking up far too much of you time.

The key to this eventual balance is automation because content marketing automation is essential to the success of any business. Like Cruise Control in a vehicle, it removes a portion of the thinking involved with scaling marketing efforts.

There isn’t one single method to automate everything in a marketing campaign, but there are various tips, tricks, and hacks to avoid excessive handson work, day after day. So if you’re wondering how to automate your marketing campaigns, there are a few solutions.

We’ve discussed the idea of filtering content, but how do you actually do it? By filtering topics and hashtags, it’s actually possible to limit your interaction with distractions, while still bringing value to your work. This is marketing automation.

Knowing what is trending in your niche actually confirms that you’re part of the conversation. When a potential client uses a new phrase or asks about a new piece of software, you will know what the client is referring to and can respond with authority.

Not only will your incoming information be filtered, but your outgoing creations will also be relevant with current trends or popular headlines...

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