No softballs are thrown in this interview with the CEO of Eleiko in Sweden!
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0:00 Asking Eleiko Hard Questions [Full Interview with Erik Blomberg, CEO]
0:22 Overview
0:59 What was it Like Growing up in the Business?
2:18 How do you Innovate While Still Being True to Eleiko's Heritage?
2:41 Eleiko Still Chrome Plates Barbells, Rogue Thinks that's inferior...
3:46 How Does Eleiko View the Home Gym User?
4:29 Did Dieter Rams Influence Eleiko's Design Ethos?
5:43 A Word on the Abmat Patent Issue
7:03 The Open Trap Bar Beef with Kabuki Strength
8:50 Obviously we HAVE to Talk about the Heavy Mug
11:58 Eleiko and Rogue Both Claim to have the World's Best Barbell What Gives Eleiko the Edge?
13:46 How Important is it that Eleiko Employees Truly Live a Fit Lifestyle?
15:19 What Most Excites you about Eleiko's Future?
16:35 Final Thoughts

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