In today's video, I'm answering a question I get asked often as a content creator: How do I maintain and manage my mental wellness when my career involves sharing my whole life online? Am I really happy or does my life just look happy online?

If you are an influencer, an online personality, a content creator, or if you are a consumer who is curious about the relationship between social media and mental health, this video will give you some insight. As someone who has worked in the field for over a decade, I have a good bit of personal experience in the topic of content creator mental health.

CHAPTERS:

00:0001:11 – intro
01:1203:42 – my early days as a content creator
03:4307:02 – my time at Refinery29
07:0314:00 – social media & the fear of being disliked
14:0118:35 – how I’m able to keep showing up
18:3620:17 – closing thoughts

People search the internet all the time for "the truth about influencers" because they want the real story...what is really going on behind the scenes? My job has connected me to a lot of awesome and talented content creators in real life, and I can tell you firsthand that there are a ton of creators who look very happy and portray their lives in a positive light online but, in reality, they are just not happy.

It’s not uncommon for them to feel beaten down by the negative commentary around their online persona. The issue is, they aren’t likely to share this struggle online, so they are only sharing a highlight reel which means other creators (and viewers in general) are left questioning why THEY are struggling with their own mental health while others are (seemingly) thriving. I think that’s why I get a lot of questions about social media and mental health. People are curious about the mental health of digital content creators.

If we rewind my career back to over a decade ago when I started producing content for Johns Hopkins University, that was my first taste of the negativity that would come from sharing a piece of my life in the social media sphere.

In those early days of putting myself out there, coming face to face with the mean side of the internet wasn’t fun…BUT I really did like what I was doing. I have always loved creating video content, producing, and being on camera. Because of this, I kept moving forward and eventually landed a job at Refinery29 (R29).

I knew that hosting a series on a big, growing platform like Refinery29 was going to have its perks and its drawbacks. I knew I’d have to deal with internet trolls, negative comments, and just plain mean, nasty stuff. I had to have a real hearttoheart with myself. “Lucie, do you really want to do this job? Is it worth it?"

I share more about my decision to say YES to becoming a content creator in this video. I also give some insight into why I think it’s so tough for us as humans to deal with the shame and negativity that can come with having a public platform, and I open up about the negative comments that really do hurt me.

In this video, I share my answer to the question, “How do you maintain your mental health as a content creator?” It’s my biggest influencer tip…

I hope this video helps give more insight into how I maintain my mental health as a content creator. Let me know in the comments what other deep and emotional topics you're interested in hearing more about.

This video covers:
content creation
content creator mental health
mental health awareness

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