#agedleads #salesscripts #emailcampaigns #textmessaging
What the heck are aged lead?
We won't dive too deep in this video, but it bears giving you a little context on who you are nurturing in this type of segment.
Aged leads can come from a variety of places:
Old leads that have gone unresponsive
A book of business that you have acquired, given, or available to you as a new agent or loan officer
You purchase aged leads from a lead broker. These are typically internet leads from a realtime lead provider that have not been fully sold or serviced. For example, if you tell the consumer that you are going to match them with 45 insurance companies or mortgage lenders an aged lead would have sold the lead less than those 45 times.
If you want to learn more about aged leads you can visit my blog post and video on What the Heck are Aged Leads?: https://agedleadstore.com/whatareag...