Need to find new and relevant audiences to target with your Facebook ads? Expert Rick Mulready shows you an advanced targeting method for expanding your cold audiences.
You’ll discover a detailed research process (using Facebook's native tools) that ensures your ads will be highly targeted to relevant people.
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00:00 Intro
00:30 3 Types of Facebook Audiences Types for Ad Targeting
01:51 Identify Characteristics of Your Target Audience
02:50 Research Interests With Facebook Audience Insights
05:08 Research Interests With Facebook Ad Set Detailed Targeting
06:04 Group Interests for Optimal Targeting Audiences
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