Our first training session on the fundamentals of marketing took place on Wednesday, February 28th. During the session, we received a wealth of valuable information. 

The facilitator discussed the marketing mix, also known as the 4 Ps, which includes product, price, place, and promotion. 

Additionally, he emphasized the significance of market segmentation. This involves categorizing customers and potential customers into groups based on factors like geographic location, demographics, psychographics, and behavior. Such segmentation helps customize products and communications to cater to the unique needs and preferences of different customer groups.