This media is rated 15, containing distressing topic.

Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated.
This will be the most effective way to witness the progressive loss of identity.

Credits

Advertising Agency: Different, Milan, Italy
General Manager: Luca Cavalli
Chief Creative Officer: Francesco Guerrera
Account Director: Andrea Casneda
Media Director: Fabio Rizzolini
PR Director: Simone Contini
Production Director: Giorgia Favaretto
Associate Creative Director: Veronica Maggi
Associate Creative Director: Roberto Ferrario
Account Manager: Valentina Pirali
Graphic Designer: Stefania Masiero
Motion Graphics Designer: Federica Schirru
Event Manager: Alessandro Rizzardi
Regista: Dejan Lakic
Production Manager: Diego Donetto
PR Account Manager: Ilaria Muolo
PR Account Manager: Emanuela Deligios
Fotografo: Stefano Rosselli
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