Aaron Draplin discusses the how design can help underdogs win, the importance of giving customers control of their brands, and how brands and companies can be more authentic.

This video is an excerpt from One More Question if you want to listen to the full episode go here – nwrk.co/omqaaron

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Host: Ross Drakes
Guest: Aaron Draplin
Nicework team: Anri Coetzee, Jason Tuohy, David Hillier, Shannon Davis, and Andrea Jonker
Nicework Theme Music: Audio Militia https://www.audiomilitia.com/
Music by David Cutter https://www.davidcuttermusic.com