This video should provide you with some actionable ways you can improve your Google Ads keyword quality score. The strategies I covered are listed below:

1. At the keyword level, filter by Quality Score, Ad Relevance, Landing Page Experience, and Expected CTR. Look at your score across each metric and see which needs improvement.
2. Use dynamic keyword and location insertions to increase your ad relevance.
3. Structure your headlines and descriptions clearly using a strategy similar to the one I discussed.
4. If you're a local business, ensure to add location extensions which can result in increased ad relevance, CTR, and conversion rates.
5. Test different match types, sometimes the same keyword on a phrase/exact match may have a different quality score.
6. Experiment with similar keywords/keyword variations. Sometimes you may have a significantly higher quality score for a close variation of the keyword you're looking to target. Consider focusing on those variation keywords if you're noticing it's difficult to increase quality score for the main keyword.

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