Join celebrated London Business School entrepreneurship professor, Dr. John Mullins, in this thoughtprovoking TEDx talk as he shares his research on the six counterconventional mindsets of successful entrepreneurs. Drawing from his bestselling book, Mullins provides practical strategies and insights that anyone can use to build a thriving business, regardless of size or industry. Mullins reveals the secrets of the world's most successful entrepreneurs and inspires us all to think differently about what it means to be entrepreneurial. Don't miss this eyeopening exploration of the mindsets that can help anyone change the world.

John Mullins is an Associate Professor of Management Practice at the London Business School. An awardwinning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in highgrowth retailing firms, including two ventures he founded and one he took public.

Since becoming an entrepreneurship professor in 1992, John has published five books, more than 50 cases, and more than 50 articles in a variety of outlets.

John’s newest book, Break the Rules! The Six CounterConventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (Jersey City: Wiley 2023), identifies what makes entrepreneurs “entrepreneurial” and provides a roadmap for how anyone can adopt and master these mindsets to challenge assumptions, overcome obstacles, mitigate risk, and perhaps change the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx