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You’re probably wondering, how do digital marketing agencies find clients? If you’re about to start your first agency or how to close your first client, it’s likely you’re feeling some form of anxiety. As the experts have said, anxiety comes from a lack of control, a lack of organization, and a lack of preparation. But don’t worry, because those are three things you can control.

If you want to show potential clients that you are prepared to match their needs, there are five things you can do to get yourself ready to answer their questions and fix their problems. Being prepared for digital marketing agency growth simply means getting things in order, after all.

When starting a marketing agency, one of the first things people want to do is go out and gather clients. It makes sense because you want to start making money, but there are five steps you must have to make sure your agency is successful and prepared.

When you go to get a client, the first thing an agency does is realize they don’t have a process in place, or VAs to help or anything they need to finish the sale they just made. So where do we begin? In no particular order, let’s dive in...

The first step in agency preparation is researching virtual assistants. Here, it really depends on what types of services you want to offer. If you want to offer SEO copy, then you will need an SEO copywriter or researcher to help with the copy, along with someone to help with analytics or management.

You might even need a graphic designer to help with infographics. That being said, unless you plan on doing everything yourself (which can be a nightmare), it’s important to have these key people in place before you land a big client.

It takes time to find these people, train them, and familiarize them with your processes. If you land a client and then it takes two weeks to fill various roles, you’re in big trouble, because you’re playing catchup with the client. This is perhaps the simplest digital marketing agency growth hack on our list.

You also don’t want to overdo it here, but make sure you cover the bases or else you end up committing to work you are unable to handle. When thinking about how to get clients for a digital marketing agency, think about the entire process once they’ve agreed to work with you as well.




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