Hailed as the definitive rule of customer service, the phrase “the customer is always right” was coined by Harry Gordon Selfridge in the early 1900s. While it still rings true to this day, its effectiveness has been thoroughly debated – and for a good reason.

The truth is, the phrase isn't intended to be taken literally. Rather a motto to live by in customer service. While delighting your customers should be your top priority, you must decide whether your customers are worth the extra effort.

For example, is your ideal customer someone who makes your employees miserable? We think not!

When applied correctly, there are various benefits you can expect to receive. So here are five powerful reasons why the customer is always right:

1. Customers make or break a business
2. Backlash is dangerous
3. Happy customers multiply
4. It's a benchmark for customer service excellence
5. New revenue avenues

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Need a reliable and energetic Online Sales Training platform curated by experts?

Join us at SOCO/ Sales Training. The award winner for "Best ELearning & Mobile Learning Platform in Singapore & Malaysia."

Engage, excite, and motivate your team with CUTTINGEDGE sales techniques, spread out over 5 Certification Courses that include over 150 videos, 30 templates, and even Q&As with instructors!

http://bit.ly/join_SOCO_Academy_YT


Welcome to SOCO/ Sales Training!

SOCO/ Sales Training is an awardwinning Sales Optimization company. We help build highperformance B2B and B2C sales teams in organisations of one to one thousand employees (and sometimes even more!). Our suite of solutions is specifically designed to train staff quickly, efficiently (minimal downtime), and reliably.

We believe in creating solutionfocused, goaloriented Sales Professionals who take pride in their profession. So all of the training reinforces the S.E.L.L.I.N.G. traits we consider all sales professionals should live and breathe.

With our integrated suite of products, we've designed our training to outlast short term improvements by instilling sustainable selling behaviours reinforced across training sessions.

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