In our latest chapter I'm going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!

The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.

In this chapter I'm going to teach you to:

Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.

AccountWide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.

Budget and Bid Management: Discover how to increase your budget and bids strategically for highperforming keywords.

Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.

Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.

Mining the Search Term Report: Get a stepbystep guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.

Video Chapters:
00:00 Introduction
00:55 Strategy # 1: Focus on TACoS, Not ACoS
01:38 Strategy # 2: AccountWide ACoS Perspective
02:57 Strategy # 3: Budget and Bid Management
03:34 Strategy # 4: Expand Your Keyword List
04:25 Strategy # 5: Focusing Your Ads To Only Sponsored Products
05:00 Mining the Search Term Report: A StepbyStep Guide
41:06 Conclusion: Action Items

Your Action Items:

Conduct Monthly Reviews of Your Search Term Report

Implement Strategic Bid and Budget Adjustments

Expand and Refine Your Keyword Strategy

By the end of this video, you'll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.

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