Customer Journey Maps are all over the place. They can be a great tool to structure research data, get valuable user insights and turn those insights into action.

There are some pitfalls though you should try to avoid when creating your own maps.

So in this video I cover the 5 common mistakes I see people making in regards to Customer Journey Maps. And of course show how you can avoid them!

Leave a comment an let me know if you're using Customer Journey maps! And which mistake do you see people making?



LINKS FROM THE EPISODE
* Think About The Journey! Forget About The Map ➜    • Think about the journey forget about ...  
* Leveraging the Customer Journey as a dynamic change plan ➜    • Leveraging the Customer Journey as a ...  
* A Customer Journey Map is not a ****ing deliverable ➜    • A Customer Journey Map is not a ****i...  

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