The goal of your digital marketing should be to make more money than you spend from your campaigns. This is where you get your digital marketing ROI.

Your marketing ROI can change depending on the channels you use (like SEO or PPC), who’s running your campaigns, what your competitors are doing, and more.

Some strategies are certainly riskier than others, but Jess from the WebFX Marketing team has a list of three that are proven to drive a positive marketing ROI.

The 3 ROI strategies she'll discuss are: SEO, PPC, and email marketing.

In addition to going over each marketing ROI strategy, Jess will also give you a break down of a marketing ROI calculation so you can figure out what your marketing ROI is right now.

In this video:
00:00:00 // Introduction
3 marketing ROI strategies
00:01:04 // Email marketing
00:02:32 // Search engine optimization (SEO)
00:03:48 // Payperclick advertising (PPC)
How to calculate marketing ROI
00:05:00 // Marketing ROI calculation explanation
00:05:27 // ROI calculation example
00:05:56 // Conclusion

Additional resources:
Marketing ROI overview
https://www.webfx.com/blog/marketing/...

SEO ROI
https://www.webfx.com/seo/learn/seoroi/

What is ROI in marketing?
https://www.webfx.com/digitalmarketi...

How to measure ROI
https://www.webfx.com/digitalmarketi...

Calculating website ROI for B2B businesses
https://www.webfx.com/blog/marketing/...

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