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2D animation is a good way to sell your services and goods in the B2B sphere. After all, even if your partner is not an end consumer, but a whole large corporation, real living people will make the decision on cooperation. And the task of any organization is to talk to them so as to evoke positive emotions. Explain everything clearly, and prove your case by appealing to real feelings and situations familiar to everyone.

That is why the idea of ordering a video based on 2d animation is always a good idea for a presentation.

Animation in marketing is a trend in itself. It emphasizes the individuality of the company and engages the user more than the text. The animation is also easier to remember, because it is bright and associative. That is why the alliance of marketers and web designers is so important. According to statistics for 2019, 85% of companies use video as a marketing tool. This is 22% more than in 2017. There is a clear tendency that both filmed and animated videos will only gain momentum. In this article, we will talk about this and other animation trends in marketing and web design in 2020 using specific cases as examples.

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