24 Business Assets that will transform your business.

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To build a valuable, scalable business, you need to develop strong assets that increase the value of your business.

These are the 24 assets you need:

05:59 IP Assets

1. Content: Assets that include books, videos, podcasts, and other media that have been produced and are publicly accessible.
2. Methodology: Unique approaches developed within the business, such as specific methods or processes, that are distinct to the company.
3. Registered Intellectual Property: Legally protected assets such as trademarks and patents that have been formally registered.

07:16 Brand Assets

4. Philosophy: The core beliefs and principles that define the brand's approach and ethos.
5. Identity: Visual and thematic elements that make the brand recognizable, such as logos or colour schemes.
6. Ambassadors: Individuals who represent and promote the brand, enhancing its visibility and credibility.

09:25 Market Assets

7. Position: The status of the brand achieved through assets like awards or accreditations that establish its standing in the market.
8. Channels: The avenues through which the business reaches its market, such as social media platforms or physical stores.
9. Data: Information collected about the market, which can guide business strategies and customer engagement.

13:33 Product Assets

10. Gifts: Free products designed to capture attention and introduce potential customers to the brand.
11. Product for Prospects: Entrylevel offerings that make it easy for potential customers to start engaging with the business.
12. Core Product: The primary product or service that the business is known for.
13. Products for Clients: Additional offerings for existing customers to enhance their experience or provide continued value.

15:27 System Assets

14. Marketing and Sales Systems: Tools and processes used to generate demand and manage sales activities.
15. Management and Administration Systems: The infrastructure that supports business operations including administrative tasks.
16. Operations Systems: Systems that are essential for the production of goods or provision of services.

18:00 Culture Assets

17. Key People of Influence: Individuals within the organization who have a significant impact on its direction and success.
18. Sales or Marketing: Assets specifically designed to support sales or marketing functions.
19. Management and Administration: Elements that contribute to effective management and administrative processes.
20. Technicians: Specialist roles within the organization focused on technical aspects of the business.

21:30 Funding Assets

21. Business Plan: A detailed document outlining the business's strategy, goals, and methods for achieving them.
22. Valuation: Regular assessments of the company's worth, which can be used to attract investors or guide financial strategy.
23. Structure: The organisation of the business, including governance and operational frameworks.
24. Risk Mitigation: Processes and strategies implemented to minimise financial and operational risks.

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